There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust. Where’s the first place people go when they need an answer, idea, product, or service? And most of them don’t scroll too far past the first few results. And if you’re looking for a tool that can streamline these processes even further, consider Bricks. It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details.

Here’s how to rank on Google:

Comprehensive, longform content that provides information gain is the way to go if you want to rank higher on Google search. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so. Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog.

With these tips, you can have confidence that your ranking system is both accurate and reliable. After all, a well-functioning ranking system is a valuable tool for analysis and decision-making. If you’re feeling adventurous, there are more advanced techniques to explore. These methods can add an extra layer of functionality to your ranking system, making it even more robust and versatile. By using RANK.EQ, you maintain consistency in your rankings, but you might still see gaps.

Content Optimization: Writing for Both Users and Search Engines

Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. And this page links to helpful content about keyword research, content, and more.

Step #8: Build Backlinks to Your Site

Google uses alternative text (alt text) to understand the subject matter of an image. They can also help your images rank in Google Images and get traffic too. Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author. Looks like the snippet demands a definition for “seo strategy,” which we didn’t have on our page. We could include that definition and, hopefully, win the snippet for ourselves. Broken links occur naturally because websites often remove or redirect pages.

The last question may be the most difficult to answer, but it’s also one of the most important. Certain topics, such as medical and financial queries, can be especially challenging to rank for in Google. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative.

• The reality is that it just takes the Google search algorithm a little while to recognize a new blog and decide how it wants to rank the new blog’s content.
• Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns.
• Having too many pages on your site can lower your site speed — a key ranking factor for Google.
• So backlinks from highly reputable sites (like Forbes or Insider) tell Google that your content is trustworthy.
• For example, our video about learning SEO has the words “Learn SEO” on the thumbnail.

Tracking and monitoring your SEO results is essential for continuously improving your website’s ranking on Google. By regularly analyzing performance data, you can identify what strategies are working, pinpoint areas for improvement, and make informed decisions to enhance your SEO efforts. Google favors sites that use HTTPS encryption because it provides a secure connection and protects user data during transmission. Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience.

This tab shows you which competitors outrank you and their search positions. From there, you can filter for keywords ranking SEO Anomaly in positions (which roughly corresponds to the second page of Google). Scroll down to the “Queries” table to see a list of keywords your website ranks for. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research.