You’ll notice that the keyword ideas are sorted by their estimated monthly search volumes, so it’s easy to find the ones people are searching for. Trying to rank for keywords nobody’s searching for is a fool’s errand. Learn more about these in our guide to optimizing for search intent.

Click on a number in the “Backlinks” column to see the specific URLs that have links pointing to the corresponding broken page. You can then repeat this process for each of your competitors’ domains. And gather information about the pages that perform best in your industry. Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL. Instead, use the SEO tactic of researching your competitors’ best-performing pages. To find what’s already working for them and create something better or similar.

• To get your SEO content strategy off the ground, make a list of topics you’d like your content to address.
• Consider sharing your content on social media platforms, engaging with your audience, and encouraging social sharing.
• For businesses, this means adapting your content strategy to meet the demands of AI-driven searches is no longer optional—it’s essential.
• The meta description is the description that appears on the SERP below the title tag.

Off-Page: Build a Smart Link Building Strategy

All you need to do is to write down all the content ideas and create SEO Anomaly a plan on how to publish them. It should consist of a series of well-thought steps that are scalable and flexible. Don’t miss out on this opportunity to elevate your SEO efforts and achieve sustainable results.

“After some time, they proposed new ways to conduct their research that proved they understood the assignment and how SEO works in that area,” Stoica says. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. But as I said, getting caught often results in a site being completely wiped out from search listings. However, one additional element of on-page optimization is a company’s name, address, and phone number on a page. Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search.

Create a Google Business Profile

Think noteworthy business updates, community involvement, or unique offerings that might earn coverage and a link. If your address, contact information, or hours change, make sure you update all your listings immediately. You can write about local events, feature local industry news, conduct interviews with other local businesses, or run cross-promotional campaigns with other businesses in the area.

Page Speed & Mobile Optimization

Perhaps most important is how your site performs on mobile devices. While you may look at your site on a desktop computer, the majority of web users now access most sites through search via their phone. For this reason, Google typically considers the mobile version of your site for ranking purposes. It takes time for search engines to crawl and index sites, so new sites or pages may not show up right away.

Google began taking page speed into account for SERP rankings in 2018, making it a critical area of focus when you enact your strategy. SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and identify possible areas for improvement.

What’s more, customers typically prefer going through the majority of the buying process on their own. Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement. She has worked in Digital Marketing since 2012 and has specialised in content creation. Search engines today follow User Experience (UX) signals more than ever before. Bounce rate, dwell time, and engagement become signals of relevance.