The secret to winning in results affiliate marketing is onboarding. Although it may seem obvious, it seems some affiliate managers aren’t aware of the power of an optimised and streamlined partner onboarding process. Ensuring that as soon as your partners join your programme they can begin with the promotion process means a positive tone will be set for the relationship. These are five simple onboarding best practices that you should take into account when analyzing your onboarding process. Affiliate programs can see significant growth when they have a clear onboarding plan and engage with their affiliates right from the beginning.

For affiliate marketing, all you need is an audience and a bunch of partners who will advertise to your audience. Most affiliate marketing software options come with a monthly fee in the range of $50-$150. Some options like iDevAffiliate, Reditus, and Affiliatly are cheaper, albeit with fewer capabilities. affiliate onboarding Expecting to generate results from the affiliate marketing software instantly. Scheduling payments, calculating commissions, managing taxes, and activating multiple payment options. For example, fewer affiliates will sign up if you offer just PayPal or one or two payment options.

Everything You Need to Know About Affiliate Onboarding

This means that, in some ways, recruiting the right affiliates is a numbers game. Compare multiple reward models of affiliate programs in your niche to decide what would be a fair and attractive commission model. You want to make sure your commission is industry standard or higher. As a company, you can choose to set up your own in-house partner program or work with partners indirectly through networks. There are several pros and cons for working with an in-house program vs networks.

• The affiliates bring in customers in exchange for a commission from you, the merchant.
• Recognise who your clients are and adapt your expertise to them.
• These five CAKE features will help you put your best foot forward to kick off your relationship with your affiliates.
• Next to that, affiliate onboarding is significant to the overall growth of your affiliate program — primarily affiliate retention, which will consequently impact affiliate revenue.
• If you have a boisterous, extroverted personality, feel free to be silly, crack jokes, and treat your viewers to some zany antics along the way.

Or keyword stuffing, where the affiliate creates unnatural looking content to rank higher in Google. Your strategy for handing out discount codes should be well thought out. You can choose to limit the use of discount codes by only allowing private distribution. In that case, the affiliate can only share the code in private groups and one-on-one communications. Discount codes are a common strategy used in affiliate marketing. A discount is a way for the affiliate to offer extra value to their audience.

Tips to Improve Your Affiliate Onboarding

At the end of the day, you’re streaming for the same reason you started playing video games in the first place—to have a good time. One of these programs will make it possible to showcase the titles you’re currently playing, and your mad skills, to the world. I had become knowledgeable and passionate about a new, exciting world. A world with enormous potential growth, one that continues to ebb and flow with new technological advancements. But best of all, I wasn’t part of just a company; it was a network of driven people who operated as a true team. A community that doesn’t have weak links because employees aren’t afraid to have questions or even challenge the status quo.

If you keep recruiting affiliates, but the total volume of traffic plateau’s or declines, you might want to dive deeper into what causes this. “Key performance indicators can help you track the progress of your program. These metrics can help you analyse certain aspects of your program and help you adjust your strategy for success.

Most affiliates prefer to get paid frequently rather than wait several months to collect their earnings. Brands and partners often compete for the same traffic, and you want to clarify what counts as valid traffic for conversions. Explore other collaboration opportunities and show them support.

In-house affiliate program vs networks

If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. Before getting started, make sure you are prepared and you have completed setting up your Tapfiliate account. This step involves several important details that are important to affiliate onboarding. Every affiliate program should have a strategy in place to detect self-referrals. One way to do this is to compare affiliate sign-up information with the referral’s customer information. Other approaches are to send out email campaigns to current customers or ask them to join your affiliate program in onboarding calls.

Do you have a thriving YouTube channel, Instagram following, or Facebook community? You could get away with doing affiliate marketing on a small scale without a platform or software. However, you will need affiliate marketing software to tap into a larger audience, find affiliates, manage their performance, and track your returns from affiliate campaigns. You need to provide this flexibility and independence to your affiliates.

That’s why we focus on making our affiliate area powerful and customizable. With Affiliate Area Tabs, you can create custom tabs where you can add all the important information your affiliates need. You could give them a copy of your product, a free trial, a demo, or a branded t-shirt, for example.

An affiliate marketing software that promises to help with the affiliate search should have a vast network for you to tap into. Filtering affiliates that are a good fit for your brand should be easy. Competitive affiliate marketing software makes this discovery process uncomplicated through relevant filters. You will love our Client welcome guide for Affiliate onboarding.

Frequently Asked Questions

In addition to your personal social media accounts, you might consider uploading impressive in-game moments, outtakes, and other “best of” moments to YouTube. Make it a point to go on at the same time every day, or whenever you have time to sit down at your PC. You’ll be most visible to your followers if they can tune in at a certain time to catch your feed, much like they do with their favorite TV shows. Once you’ve made up your mind about when and how often you want to go on, stick to your schedule. A user account on Twitch is completely free, so you won’t have to bother putting in your payment info unless you decide to make an on-site purchase later on.

In this model, the partners, or so-called affiliates, get rewarded for each customer they bring in. Your affiliate marketing program will stand out if you provide a positive experience to your affiliates. Creating https://xcritical.com/ a collaborative environment of “if you win, we win” with your affiliates is the right way to approach affiliate marketing. You can do this by using affiliate marketing software that supports your affiliates.

Provide ‘Getting Started’ Materials for Affiliates

In-house affiliate programs are run by the merchants themselves. The process of recruiting affiliates, communication, and handling transactions is handled internally by the program managers. This is why an in-house affiliate program takes more company resources than an affiliate network. Developing a successful affiliate program takes time and research. Hopefully, this guide helps answer your questions on how to start an affiliate program for your business. Are you wondering how partnership programs can benefit your company?

Your affiliates will have seen this information when they signed up, but it’s important you continue to stress the value of this document. Consider sending a survey to affiliates that have recently joined your affiliate program and completed onboarding, typically after their first conversion or commission payment. This survey should be focused primarily on the signup and onboarding process. Understand who your customers are and tailor the experience to this.

How AP’s Onboarding Process and Affiliate Academy Set Me Up for Success

Now, let’s have a look at how affiliates can have a role in each stage. Let’s look at the classic marketing model “AIDA.” This model is well known for describing the customer’s journey from awareness to purchase. In the traditional sense, a reseller sells products as if they are his own.

Send out a congratulatory message when they make their first sale or hit an established sales target. They may need help understanding the basics or require additional training on different tools. Try and provide them with the best affiliate marketing software available to make it easier for them to set up promotions.

There are also several external tools available to help you with fraud detection. These often work with a combination of ad and search engine technology and fraud criteria and data you provide. If you choose private discount codes, there’s a risk the codes may leak on the internet and become public.

Tips for an Effective Affiliate Onboarding Process

That way they know exactly what they’re signing up for and how to get started. Despite often being overlooked, affiliate onboarding is key to successful affiliate promotions. To create a positive onboarding experience, take time to prepare affiliate communications and resources which will ultimately help in the long run.